Tag Archives: London Underground

How many adverts between Camberwell & Old Street?

25 Jul

I was exposed to the most advertising while in the Underground

Apparently we live in an over advertised world and it is claimed we are exposed to an ever increasing amount of advertising. There is no place in the UK where you are more likely to see a marketing message than in London.

In fact it is said that in one 45-minute journey, the average London commuter is exposed to more than 130 adverts, featuring more than 80 different products. And in an entire day, we’re likely to see 3,500 marketing messages.

So I thought I would do a little test of my own to see how many adverts passed me by and how many I could remember at the end of my journey.

I travelled from Camberwell to Old Street by catching a bus, travelling on the Underground and finally walking to my destination. It took me 34 minutes and I reckon I saw a total of 127 adverts.

How many adverts between Camberwell & Old Street?

The Numbers

I was on the bus for 13 minutes and saw 27 adverts

I was in the Underground for 14 minutes and saw 89 adverts

And I was walking for 7 minutes and saw 11 adverts

I could only recall 6 adverts, and of those adverts I could only remember the message of 3 adverts

The adverts I recalled

Of all the 127 adverts I saw on the side of buses, plastered on phone boxes and bus stops, pasted onto the walls of Underground stations, placed inside Underground trains and put onto billboards, I could only remember 6. They were:

* A Specsavers ad featuring a handsome chap which offered me 2 for 1 on designer specs.

* A wonderful Nando’s spot on the tube which was promoting Peri-Peri sauce. It was a lovely poster that stuck in my head as it made me smile. It basically asked to introduce a fellow passenger to Peri-Peri sauce and as thanks they would be so grateful they name their children after you (an arrow points down to a seat, where hopefully someone is sat).

* A Carling ad telling us the beer now has a great tasting brew that is locked in the can

* Lucozade  - all I remember was a swoosh of Lucozade

* Toy Story 3

* BT and random footballers

Of all the adverts the Nando’s spot was the only one that had an effect on me. This spot reinforced my belief that Nando’s has great tasting food, provides an experience that people will remember and it is a fun and quirky brand.

Nice work from VW

26 Jun

 

A wonderful interactive poster from VW

Well it’s Saturday so there are no free newspapers or magazines to entertain people while travelling on the London Underground. So to break the boredom I decided to glance round the carraiges, take a closer look at the adverts and find my favourite.

The winner by a landslide was this spot for Volkswagen. It is a wonderful piece which has a excellent strategy and is beautifully simple. While online is suited for consumers to interact with marketing this print poster has managed to pull it off, and far more effectively then most online campaigns. It is fantastic as it engages, has a lovely pay-off and is brave enough to not show the product.

Visit Germany poster

20 Jun

 

A World Cup themed poster trying to encourage people to visit Germany

 

Apparently there is a football tournament taking place, so I thought I better jump on the bandwagon and start talking about the World Cup. It is not just me, every brand has jumped of the World Cup wagon, and even if they are not official sponsors they have found various strange ways to be associated with football.

But this bizarre poster, which caught my eye while on an escalator escaping the Northern line, has to be the strangest World Cup advertising I have come across.

During a time when the English public are whipped up in a patriotic mood the German National Tourist Board launch this campaign. Now you can see their logic ‘It is World Cup themed, so it bound to attract people’s attention’.

But using England’s fiercest footballing rivals to promote Germany as a holiday destination during the World Cup is an awful, awful strategy. They even try to further antagonise the public by writing ‘You can’t beat Germany’.

I fear for the poster, as it is only a matter of time before it becomes severely vandalised, especially if England somehow manage to beat Slovenia and end up facing Germany.

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